Pros And Cons Of Reeboks Brand Strategy

Reebok International Ltd, which today is a part of German sports manufacturer Adidas, was first established in England as an athletic footwear producer, and in 1960 it acquired the name Reebok. Reebok Repositioning Reebok who started off positioned as a footwear brand focusing on the female aerobic segment. But as the market evolved through the […]

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